Beauty

With TikTok making beauty products go viral every other day, it seems that more and more exciting new products are being released in the hope of becoming the next big thing. From the KVD Beauty Good Apple Skin-Perfecting Foundation Balm, a hydrating balm foundation that’s buildable for full coverage, to the Huda Beauty #BombBrows Microshade

At-home hair-dye kits are typically known for being super messy, hard to use, and full of harsh chemicals like ammonia, which can leave hair feeling damaged after dyeing. But Hally’s Color Cloud, a demipermanent, ammonia-free hair-dye foam, wants to simplify the at-home hair-dyeing process. Insider producer Caroline Aghajanian tests the Hally Color Cloud in the

Lip gloss has had a major comeback in recent years. However, most lip glosses don’t have great staying power and need to be reapplied a bunch of times, which can be annoying and also waste product quicker. A perfect lip gloss should be super shiny, not sticky, and last more than a couple of hours.

Zoom is one of the fastest and most popular in-office services for teeth whitening. It’s faster than many drugstore whitening kits because it contains a higher percentage of hydrogen peroxide (25%), and it says it can whiten healthy teeth about eight shades lighter in under an hour. An ideal candidate for the treatment is someone

The Asian American community is under attack. In the last few weeks, Asian Americans have been robbed and beaten. Asian restaurants have been boycotted and vandalized, with owners closing shop early and employees scared to walk home. Videos on social media have gone viral, showing elders being pushed to the ground. On Tuesday, six Asian

After what feels like an eternity of quarantine skincare, and minimal zoom-meeting makeup, this summer promises a much-needed return to bold, fun makeup. There’s nothing like warmer weather to make you want to go out and look your best, and these 8 makeup trends are on standby to give you the ultimate summer glam. We

The last time we saw Billie Eilish’s trademark green and black choppy lob was this past weekend’s Grammy Awards ceremony. Little did we know that her winning record of the year for her single “Everything I Ever Wanted” would inspire a drastic switch up. Today, the singer debuted a brand new look to her 77

The summer after eighth grade, I noticed some dry, flaky patches of skin on my scalp. When they didn’t go away after a few weeks, I started panicking. I went to the doctor, but he didn’t know what it was. But they were very obvious along my hairline on the top of my forehead, and

Mask-proof makeup products are on the rise, and the NYX Shine Loud High Shine Lip Color might be the one to top them all. The lip gloss-lip color combo promises a 16-hour wear with no transfer, no fading, and no budging. Producer Nico Reyes puts these claims to the test by wearing the lip color

As Rihanna’s fans beg her to release her highly anticipated album, the singer turned mogul has other plans. The Badgal is adding more business endeavors to the Fenty brand. Her company, Roraj Trade, LLC, recently filed legal documents targeted towards hair care products and tools. On March 3, Rihanna trademarked “Fenty Hair,” a line that

Welcome to ELLE’s Empties, a weekly series where editors share the one beauty product that they are currently obsessed with in their rotation. First up, fluttery lashes, a clean and just-matte-enough powder, and a pillow that saved an editor from her TMJ. The Mascara That Makes Chloe Feel Like it’s 2019 @hallchloe LEGIT LASHES Double-Ended

2021’s smoothest, shiniest collaboration is coming to you straight from the drugstore beauty aisle. Dove’s Hair Therapy collection is teaming up with Brother Vellies and Fifteen Percent Pledge founder Aurora James for a limited-edition three-piece accessory collection. “Dove was one of the first brands I saw use women with different body shapes in their campaigns

I first heard the siren call 26 days into quarantine. During a 3 a.m. insomnia-induced Instagram scroll, I fixated on Bella Hadid’s 2019 blonde transformation, DM-ing it to ELLE’s beauty and health director with the succinct “Should I?” Apparently, I wasn’t the only one desiring change while in our Groundhog Day–esque shelter-in-place: Rosalía, Emily Ratajkowski,

Exactly one week before the 2020 presidential election, Lizzo wanted everyone to know that the last time we were on such a precipice, in 2016, a good portion of America’s eligible voting population did not cast a ballot. The message was particularly clear because the statistic sat atop her head: the numeral 40 and a

With TikTok making beauty products go viral every other day, it seems that more and more exciting new products are being released in the hope of becoming the next big thing. From the Anastasia Beverly Hills Brow Freeze, a clear brow wax that gives brows an all-day feathered look, to the L’Oréal Fresh Wear Foundation

A couple of weeks into quarantine, Carey, a 42-year-old New Jersey mother of three, decided she wanted to lose the extra 15 pounds she’d been carrying since her youngest child was born in 2017. “Experts were saying that diabetes, which runs in my family and being overweight were risk factors for contracting COVID-19. I [thought],

It’s no secret that the beauty industry is reliant on the wallets of women, but for a very long time the vast majority of product lines were founded by men—men who dictated standards of beauty, trends, and spending habits. But female beauty entrepreneurs have slowly gained ground—carving out space in an arena that’s supposed to

“I have two kids at home, a new job, my husband is about to throw himself out a window, and you want me to pick up shells on the beach? All I did was brush my teeth today.” This is what ran through Julia’s* head when a friend suggested they go sea kayaking last spring,

The Revlon Oil-Absorbing Volcanic Roller is meant to work like blotting paper to soak up facial oil without removing makeup. You can use it on your T-zone or anywhere your skin is shiny. It’s also supposed to be less wasteful than blotting paper because it’s reusable and can be washed and air-dried before being used

From invasive waxing services to expensive laser treatments, hair removal can often be a real pain. To help you find a cheaper and more private solution, we’ve rounded up six products that let you remove unwanted hair in the comfort of your own home. The Scruffie is a bendable razor featuring five blades to smoothly

When Tanya Morovati, 41, an anesthesiologist and mother of two from Santa Barbara, California, took her daughter for a routine eye checkup, she mentioned to the ophthalmologist that they were on their way to have a family photo taken. The eye doctor, Mark Silverberg, MD, asked if she might like to try a new medication

First Glossier made our complexions dewier, then they made our shelfies more aesthetically pleasing. Now, the cult-loved beauty brand is coming to make our lives more organized—or our makeup situations at least. Unveiled this morning, Glossier has launched their first-ever makeup bag. The new beauty bag isn’t replacing the brand’s famous pink bubblewrap pouches (these

After 33 years, we’re heading back to the fictional nation of Zamunda with Prince Ackeem (Eddie Murphy) and Semmi (Arsenio Hall). To celebrate the Coming 2 America sequel hitting virtual theaters—Amazon Video—this Friday, Uoma Beauty collaborated with the film to launch an exclusive makeup collection highlighting the beauty of real African countries and pioneering figures.

Beautiful Magnolia Eau de Parfum Spray, 1-oz. Estée Lauder macys.com $75.00 Few storied beauty brands evoke nostalgia like Estée Lauder. For Ana de Armas, the actress recalls a flight back home to Cuba, a little blue jar, and love at first sight. “I was at the airport in Spain in my early twenties, and I

Despite her overall youthful appearance, new mom Nicole Gist couldn’t quite shake her sleep-deprived look. So after consulting a few friends, she booked an appointment for undereye filler. “You can feel a substance being injected, but the process itself is not painful,” says Gist, who had only slight swelling post-procedure. “After a few days, I

With so many hair removal methods out there, it can be hard to find something that effectively removes hair and doesn’t break the bank. But a hair removal hack made popular by TikTok, the $3 SoftSheen-Carson Magic Fragrant Shaving Powder, might just be the best at-home hair removal option. The product is a depilatory powder

While people have been happily disavowing lipstick for the last year, there is one part of the face that has actually received more attention than ever: our brows. It’s also fitting for the times, says New York brow aficionado Joey Healy, as brows are one of the only features visible above a mask to show

Watching “How to Contour” video tutorials can have a completely different effect on your mood than actually learning how to execute the look on yourself. (One is ASMR, while the other can be… less soothing.) Figuring out which products to use and where on your face to sweep them isn’t always obvious (who else has

What do you do after conquering YouTube? Since Emma Chamberlain’s rise to internet superstardom, the 19-year-old is still making viral videos for her 10 million subscribers but added more gigs onto her already impressive resume. Her own coffee company? Check. A fashion partnership with Louis Vuitton? Check. Chamberlain’s latest role finds her in the beauty

At the height of the pandemic, I was spending days alone, typing at my laptop and scrolling on my phone. I began to feel a constant sense of restlessness that brought with it a low-level anxiety that, over time, morphed into a subtle depression. I needed to find a way to reintroduce joy and novelty