Beauty

With TikTok making beauty products go viral every other day, it seems that more and more exciting new products are being released in the hope of becoming the next big thing. From the KVD Beauty Good Apple Skin-Perfecting Foundation Balm, a hydrating balm foundation that’s buildable for full coverage, to the Huda Beauty #BombBrows Microshade
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At-home hair-dye kits are typically known for being super messy, hard to use, and full of harsh chemicals like ammonia, which can leave hair feeling damaged after dyeing. But Hally’s Color Cloud, a demipermanent, ammonia-free hair-dye foam, wants to simplify the at-home hair-dyeing process. Insider producer Caroline Aghajanian tests the Hally Color Cloud in the
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As Rihanna’s fans beg her to release her highly anticipated album, the singer turned mogul has other plans. The Badgal is adding more business endeavors to the Fenty brand. Her company, Roraj Trade, LLC, recently filed legal documents targeted towards hair care products and tools. On March 3, Rihanna trademarked “Fenty Hair,” a line that
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2021’s smoothest, shiniest collaboration is coming to you straight from the drugstore beauty aisle. Dove’s Hair Therapy collection is teaming up with Brother Vellies and Fifteen Percent Pledge founder Aurora James for a limited-edition three-piece accessory collection. “Dove was one of the first brands I saw use women with different body shapes in their campaigns
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I first heard the siren call 26 days into quarantine. During a 3 a.m. insomnia-induced Instagram scroll, I fixated on Bella Hadid’s 2019 blonde transformation, DM-ing it to ELLE’s beauty and health director with the succinct “Should I?” Apparently, I wasn’t the only one desiring change while in our Groundhog Day–esque shelter-in-place: Rosalía, Emily Ratajkowski,
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Exactly one week before the 2020 presidential election, Lizzo wanted everyone to know that the last time we were on such a precipice, in 2016, a good portion of America’s eligible voting population did not cast a ballot. The message was particularly clear because the statistic sat atop her head: the numeral 40 and a
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With TikTok making beauty products go viral every other day, it seems that more and more exciting new products are being released in the hope of becoming the next big thing. From the Anastasia Beverly Hills Brow Freeze, a clear brow wax that gives brows an all-day feathered look, to the L’Oréal Fresh Wear Foundation
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It’s no secret that the beauty industry is reliant on the wallets of women, but for a very long time the vast majority of product lines were founded by men—men who dictated standards of beauty, trends, and spending habits. But female beauty entrepreneurs have slowly gained ground—carving out space in an arena that’s supposed to
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From invasive waxing services to expensive laser treatments, hair removal can often be a real pain. To help you find a cheaper and more private solution, we’ve rounded up six products that let you remove unwanted hair in the comfort of your own home. The Scruffie is a bendable razor featuring five blades to smoothly
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First Glossier made our complexions dewier, then they made our shelfies more aesthetically pleasing. Now, the cult-loved beauty brand is coming to make our lives more organized—or our makeup situations at least. Unveiled this morning, Glossier has launched their first-ever makeup bag. The new beauty bag isn’t replacing the brand’s famous pink bubblewrap pouches (these
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After 33 years, we’re heading back to the fictional nation of Zamunda with Prince Ackeem (Eddie Murphy) and Semmi (Arsenio Hall). To celebrate the Coming 2 America sequel hitting virtual theaters—Amazon Video—this Friday, Uoma Beauty collaborated with the film to launch an exclusive makeup collection highlighting the beauty of real African countries and pioneering figures.
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Watching “How to Contour” video tutorials can have a completely different effect on your mood than actually learning how to execute the look on yourself. (One is ASMR, while the other can be… less soothing.) Figuring out which products to use and where on your face to sweep them isn’t always obvious (who else has
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What do you do after conquering YouTube? Since Emma Chamberlain’s rise to internet superstardom, the 19-year-old is still making viral videos for her 10 million subscribers but added more gigs onto her already impressive resume. Her own coffee company? Check. A fashion partnership with Louis Vuitton? Check. Chamberlain’s latest role finds her in the beauty
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